DCI Kicks Off “Let’s Talk Talent” Talent Attraction Webinar Series with 6...
If you’re in economic development, you know that attracting talent has become a -chicken-or-an-egg problem. Companies won’t come without the right talent, and skilled professionals won’t come without...
View ArticleSix Tips from 2 Cities on Launching Talent Attraction Campaigns
Yesterday, I had the pleasure of moderating a webinar called “A Talent Attraction Crash Course for Economic Developers: 6 Tips from 2 Cities on Launching Your Campaign,” with two incredible leaders in...
View ArticleASTA Reveals Tips For Reaching America’s Hispanic Traveler
America is witnessing a change in the appearance of its population as well as the appearance of the U.S. consumer which presents an opportunity for destination marketers to grow visitor arrivals to...
View ArticleBe a Thief: Steal THIS Idea (or Create Your Own)
One of the more intriguing sessions at this year’s IEDC Annual Conference in Houston was titled “Steal This Idea: The Marketing Experts Tell All.” The panel featured an A-list of economic development...
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Three Top Techniques for Influencing Meeting Planners
It’s no secret that recovery within the global meetings and convention space has been slow, with the economic downturn directly resulting in a decline in the number of delegates at conventions...
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Is Your Place Ready for Primetime?
Dallas, LA Law, Hawaii 5-O, Beverly Hills 91210, Miami Vice. Lots of TV shows have put cities front-and-center – creating indelible images on primetime for millions of viewers. Can’t you just picture...
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Redecorated Your “Front Porch” Lately? The Importance of Airports in Place...
During a recent business trip to Albuquerque, we complimented Mayor Richard Berry on the city’s outstanding airport. Its “front porch,” as he called it, is an impressive facility with artistic touches...
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DCI Celebrates National Tourism Week By Helping Communities Hard Hit By...
Six DCIers headed to the Rockaways in Queens to learn how our team could help the community with its tourism efforts after Hurricane Sandy. It was sunny and nearly 80 degrees in New York – perfect...
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Kentucky Kicks Ass: Why It’s Good To Embrace Your Biggest Fans
Kentucky for Kentucky’s website includes an online store and all the reasons Kentucky kicks ass. Kentucky is an awesome state. I can verify this statement because I grew up there, went to school there...
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Five Hour Energy and Economic Development
Congratulations to Florida’s “Team Volusia” for developing an exceedingly clever, dimensional direct mail campaign. Earlier today I received a small mailing package. When I first opened it, I wondered...
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Top Trend: Mobile CVBs & Ten Ways to Market Them
There’s a new generation of visitor centers. They’re not housed in concrete buildings and they don’t have to pay rent. CVBs have hit the road, much like food trucks, and now claim vehicles and trailers...
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Survival of the Fittest: How Pay-to-Play Marketing is Rising to The Top
Those of us with a background in public relations and advertising have always been taught that there’s a fine separation between church (the media) and state (advertising). In fact, there was once an...
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How it Feels to go to Your Favorite Economic Development Marketing Summit
The above gif is how we envision (or rather hope!) that the 18 economic development marketers, who are attending DCI’s first Marketing Summit, currently feel about their upcoming trip to Denver. This...
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ED’s Top Marketers Identify Most Important Metrics
Last Friday, DCI held our first-ever Marketing Summit in Denver – a gathering of marketing directors from 18 different economic development organizations across North America. Click the picture for the...
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Five “Youtility” Marketing Takeaways for Economic Development
At The Marketing Summit hosted by in DCI in Denver, 18 economic developers from across the nation had an opportunity to listen to Jay Baer, author of “Youtility: Why Smart Marketing is About Help Not...
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DMOs Find Captive Audience at 35,000 Feet
Last week I was on a flight headed west. A flight attendant, let’s call her “Jane,” was also on the flight – although this flight was to be her last… as a flight attendant. Jane had joined the...
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DMOs Shine through Federal Shutdown: Content Gets Creative
It’s been two weeks since the federal government shutdown which sent home more than 21,000 employees from the National Park Service who directly interact with millions of American visitors. With direct...
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5 SEO Tips for DMOs to Thrive on Hummingbird
A few weeks ago Google announced the launch of their new search algorithm—Hummingbird. Aptly named, the algorithm is better, faster and more precise. Unlike the minor previous updates such as Panda and...
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Will New Nielsen Twitter-driven TV Ratings Help DMOs?
Travel and food TV shows have always had an avid following – the Amazing Race, Bizarre Foods, Globe Trekker, Travels to the Edge with Art Wolfe, the classics like Rick Steves – and my personal favorite...
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How 5 DMOs Ditch the Dull and Grip the Ghoulish For Halloween and Beyond
Trick or Treat! This week kids all over America celebrate Halloween. In the spirit of costumes, candy and ghouls we wanted to take a closer look at destinations who creatively promote scary attractions...
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